Doing What You Love Is Not Enough

Alex Moses

Since I was a little boy, I have been told, “Find what you love to do, and you will never have to work for the rest of your life.” After 30 years of business experience, I know now that it cannot be any further from the truth.

Do you have to love what you do? Absolutely!
Is it enough to be happy? Yes, in one case only: if that’s all you do!
What I mean is this: In business, performing the work that you love is only 20%, and 80% is about building the business, the part that people hate.

In order to be a successful, and most importantly, to be happy in your business you need to LOVE all 5 aspects of it.

  1. Client Development
  2. Marketing
  3. Clients
  4. Building Strategic Partnerships
  5. And, of course, What you Do

Client development, marketing, and building strategic business partnerships take about 80% of the time…

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